How Does Overture Work?

Overture is manually edited pay per click search engine. You write ads for your
website and they get approved to appear in the search results on Overture partner
websites. Overture bid prices are completely transparent and you can see exactly
what your competitors are bidding at any given time.

In the past Overture placed exact match listings above broad match listings.
Recently they have switched and now automatically offer broad match listings.
Exact match is an option, but they no longer enjoy the same often underpriced
benefit they once had.

Overture Bid Prices vs. Click Costs:

With Overture you pick a maximum bid price and your bid will never exceed that.
Their software has a bid discounter built in, so often times your average bid cost
may be less than your bid prices. Overture makes bid prices transparent. In
competitive fields competitors will ensure your click costs are near your bid price.